As associate creative director, I concepted, wrote, edited and helped launched these landing pages for a client who rebranded and was endeavoring a soft launch with our new direction. The new logo and brand guidelines were already in place; I ran with buyer persona’s and concepted eblasts and landing pages.

I wrote these print ads for Spectrum Enterprise as some of the first deliverables after a brand refresh. The new brand guidelines called for thought leadership, collaborative and purpose-driven phrasing. The client wanted versions manually curated for each combination of 4 product lines, 5 verticals and two sender POVs, which meant each campaign had 40 versions of the same DM.

Whereas the previous writer was previously belabored with writing all 40 from scratch, I brainstormed a more efficient way and launched a large-scale data sheet and mass data merge to input all nuances.

 

CAHP Credit Union has a regular newsletter for which I had the pleasure of writing and editing the Fall and Winter editions.

I took over this microsite project as the anchor leg after many revisions and a corporate brand refresh that put the project on hold for some time. As account manager, I was liaison for communications between the C-suite, 3rd party web developers and our graphic designer. As the writer also, I rewrote, edited and created the wireframe for the final version of the website.

Princess Cruises wanted to create a series of internal announcements regarding a revamped eCatalog for agents. In true Princess style they wanted to tout the improvements in a classy, polished way, without disparaging the existing site: